Crafting | Juventus’ new logo vs. Sculptor Michele Monfroni

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The club’s new visual identity, which will be officially adopted from 1 July 2017 onwards, is the symbol of an ambition to go beyond the field of play and export the Juve style to a variety of sectors, from sport to food, from design to art, from music to fashion.

To demonstrate this, we have selected a collection of Italian artists and athletes to interpret our new logo through the medium of their own respective crafts.

The first artist to take on our challenge is celebrated Italian marble sculptor Michele Monfroni. The result is a work of art and a glimpse into the future of what is meant by Black and White and More…

Comments

lasvista2tech says:

new logo is shit you killed juventus' history and soul

Riki Andra says:

i'm Indonesia,forza juve ??

Gianfranco Calabrò says:

Bellissimo. ..sei stato bravissimo. ..complimenti. …

morg morgoglu says:

Whats the name of music please

Hatem Fennier says:

we want UCL
nothing else

Sho Washizu says:

real 4-1 juvANUS
hahahahaha
milan 7 champions league

Helgi Simon Sveinsson says:

New logo? It's wronged … "L" as looser is right …

Simone Finocchiaro says:

Life is a matter of Black and White

Francesco Dell'Abate says:

primo video in Italiano, alleluia

Federico Infantino says:

Ma questo scultore lavora senza mascherina? Quante polveri respira

Touhid Gon says:

noooooo la nuova stemma fa schiffooooooo

C'dali XenZia says:

other teams craft thier name in UCL trophy..and we here craftin our logo on walls….

Y Y says:

What a waste

Kehan Sengupta says:

Losers!!!!!!!!!!! a shitty logo for a shitty team that has lost a record of ucl finals of the most finals lost in the tournament along with benfica !

Saikhu Ah says:

marco verratti juve transfer on target juventus

Marco Pallante says:

Grande Michele e da Carrara #forzajuve #finoallafine

IL CANALEH PIÚ SVOGLIATOH DEL TUTUBOH says:

IL NOSTRO MARMO AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA

Dimitri V says:

Il mio falegname con 30mila lire la fa meglio

hend juve says:

juventus for ever

TOTÒ JUVE 04 E FORAN TF says:

bonucci non andare via dalla juve per andare nel chelsea per favore???????????

lorenzo Fusca' says:

Forza Juve sempre…!!!

iiNoice Law says:

brutto non mi piace il nuovo logo

Fred Tandy says:

I more like old logo. I like Juventus from 1996. y. and now you will change logo, name of stadium and if you can name of club… Idk… I'm sad 🙁

Nikaiser says:

why you make a New Wappen the old is very better

KÅMELUXe says:

new logo ????

KÅMELUXe says:

new logo ????

Nicola Beiruti says:

what is the benefit if the people are mad and angry …juve is losing reputation in Europe…I start hate champions league

WhiteRed *** says:

Costa top player ? in Juventus in Bayern no ? Schick top player ? mayby behind 2-3 yers.

Daniele Gurrieri says:

Ti amo juve

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